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In what can only be described as an open and shut case of coals to Newcastle, a firm in South Gloucestershire has revealed it has started exporting curry to India.

British Corner Shop, which is based in Iron Acton, specialises in sending British food and drink to ex-pats in every corner of the word from America to New Zealand.

Traditionally the firm has specialised in selling firm favourites such as tea bags, chocolate and crisps to homesick Brits and soldiers serving in far-flung corners of the world.

But now Replica Giordano the firm, which does most of its business via the internet, has stumbled on the unlikeliest of markets - exporting spicy curries to India.

But rather than trying to beat the experts at their own game, the company is offering a very British take on India's national dish.

Over the past three decades the British version of the curry has become as popular as fish and chips with favourites like chicken tikka masala and the balti owing more to the UK than India.

According to the firm there has been a marked increase in the number of orders from Asia for delicacies such as cook-in sauces and curried pot noodles.

Mark Callaghan, the boss of the firm, said: "We sell more or less all the branded products you would expect to find on the shelves of a British supermarket and we have started getting orders from India for a number of curry-related products.

"The most popular of these are Fray Bentos chicken curry pies. Heinz Big Eat chicken and vegetable curries are also Fendi Fake Handbags selling particularly well, as are curried-flavoured Pot Noodles.

"We have also shipped curry sauces produced by UK brands including Sharwoods, Patak's, Bombay Authentics and Lloyd Grossman to people who are living and working in India."

But there is also a demand for more traditional British brands on the sub-continent. Mark said: "We have sold around 800 different product lines into India.

"Other UK food items that are popular with our customers include Cadbury chocolate, Bisto gravy granules, Oxo cubes, Colmans sauces and Heinz baby food."

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The firm stocks more than 6,000 British food products and lines, covering all the major brands found in British super markets.

The website was launched in 2004 delivers British food to consumers worldwide and also deals with stores and speciality shops.

Mark added: "We have had lots of interesting requests. We once sold six jars of piccalilli to a customer in the USA."

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